rap

WE MUST BE CONSCIOUS OF WHAT WE MAKE COOL

WE MUST BE CONSCIOUS OF WHAT WE MAKE COOL

Its no secret that hip hop is the most influential genre/culture in the world. It impacts every aspect of living from fashion to the automobile industry and everything in between. I was watching the video for Jeezy’s “Almighty Black Dollar ft Rick Ross” and he had some bars slamming non-black owned lyrics. After seeing that it made me think about the connection of alcohol and hip hop and what made certain spirits so cool.

I. I’LL BE DAMNED IF I DRINK BELVEDERE WHILE PUFF GOT CÎROC

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HOV said these lyrics from the standout track “Family Feud” from the 2017 release “4:44”. Its crazy to see Hov get to this point, if you know the history with him and the world of spirits. During the earlier days of his career, you could hear and see a constant unofficial endorsement of Cristal. It was Cristal this Cristal that, until the owner of Cristal said some disparaging racist remarks. After that HOV made a declaration to not support Cristal again.

Other people followed suit yet you still see some artists drink Cristal…to this day. The question is why? Especially if most of them is privy to the racist remarks made.

II. ARTISTS HAVE TO LIVE OUT WHAT THEY LOOKED UP TO

As I stated earlier, hip hop is the most influential thing in the world. So of course the influence permeates in upcoming hip hop acts. From the Lyrics to the Image, part of an artist come up is being to live out things they saw growing up. So it made me realized the new artists are gonna live out what they aspired to at least once.

The first thing I thought about was lyrics by local Detroit cult classic rap group, Doughboyz Cashout. Its no secret they were inspired by the even more classic rap group, Streetlordz and the streetlordz had hella lyrics referencing Cristal so its no surprise that DBC would pop up in their videos with Cristal as well.

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To Bring it to a more national level, I even remember when Rocky first came out in 2011, I was seeing him in his video with Cristal and it was clear he had an extreme 90s influence on his music.

You can’t fault artists for promoting the Cristal image because it was associated with legendary moments in life. However once those moments are felt you do notice the artists quickly abandon that aspiration they had and move on to something different. You don’t see Rocky or DBC talking about no damn Cristal anymore. Its just don’t hit as hard once you already did it.

III. WHY WE MUST BE CONSCIOUS

A person can’t get over something they put on a pedestal until they experience what they put on a pedestal and realize that its not as hype as they thought it was. We have to be conscious of what we make cool from the beginning so we won’t start a cycle of b.s. Older experienced+respected street dudes can tell the youngins the streets isn’t worth it, but the youngins still want to have their own experiences and its hard to listen when the OG made the street life seems so appealing and worth the risk.

So if we start in the beginning to be conscious of what we elevate in the culture we can alleviate the dumb stuff at a much rapid rate and we can focus on elevating instead of waiting each generation to grow up and then proceed with the growth.

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LEFTOVERS AND CAREERS

LEFTOVERS AND CAREERS

The other day I was heating up some fries from a restaurant the day before. They tasted disgusting and I wanted to launch them to the capital. I was mad because the day before they tasted so amazing, it was good when it was hot and now it can never reach that same taste again. Heating those fries made me think about artists and their careers, lets explore more.

Daniel Hernandez, aka, 6ix9ine.

Daniel Hernandez, aka, 6ix9ine.

I. HOT AS FRIES

If you don’t know who 6ix9ine is, its okay he wasn’t that important (no disrespect). However, one would be lying if I didn’t say he was scorching hot at one point. In 2017, Daniel Hernandez, better known as, Tekashi69 or 6ix9ine, took the music world by storm. His aggressive lyrics, one word song titles, and rainbow hair had New York and eventually the rest of the world on smash. In his music, 6ix9ine perpetrated images of gang culture which saturated his music and his lifestyle. He got involved with disputes with some of the most perceived toughest rappers and had ties with a lethal New York gang, all which made him a viral sensation and blew him up to pop success, even earning collaborations with megastars, Kanye West and Nicki Minaj.

But just as quick as he rose to fame, he came down even quicker. Inner turmoil with the gang he was affiliated with led him to a prison sentence and eventually “snitching” to save his tide and return to society. Before he came home everyone wondered would hip-hop listen to an openly known “snitch”? Could anyone take this guy seriously ever again for acting like something he was not?

He almost proved that people would listen to him regardless. He earned the #1 song again with Nicki Minaj and was able to break YouTube records again. However that stint didn’t last long as it seemed people only cared about this young man when he was doing theatrical antics for internet clout. However, seeing someone chasing clout get tiresome after a while and his album release proved it. His album, Tattletales, did make a strong number 4 debut on the Billboard charts but shortly after that it was a ghost silence. Even now at this present moment I don’t hear anything about the young man, its almost as if he fell of the face of the earth.

His post-prison release, Tattletales, which some considers a commercial flop.

His post-prison release, Tattletales, which some considers a commercial flop.

His career was like those fries from the restaurant, came in scorching hot but when it was time to heat things back up, it just didn’t hit the same.

II. THANKSGIVING LEFTOVERS

Jay-Z aging gracefully

Jay-Z aging gracefully

However, microwave food isn’t so bad. Take for instance thanksgiving leftovers. Yeah its not as hot and fresh as it was when it was first prepped but it still hit the next day. That’s how I think about someone like Jay-Z. Jay isn’t at his peak like he was during The Blueprint era but he always has music you can go back to and get something from. His album Vol 2. Hard Knock Life, its like a plate of macaroni and cheese you can never get enough of it. Just like when Thanksgiving is over the leftovers still slap, that’s how Jay music is. You can’t recapture the feeling when The Black Album drop but its always there, waiting for you to load it back up and its still gonna hit your soul like you want it to.

III. CONCLUSION

Artists should strive for longevity over everything, if they take the music business serious. If you only want a fleeting moment and you’d rather take all the accolades and limelight on the front end, maybe you’re just a side dish of fries, who won’t be good to anyone the next day.

But if you always want a special place in people’s heart, be something people can debate over all while being something that brings people together? Then you want to be a thanksgiving meal baby!

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follow me on twitter @onlyonejaevonn

CONSUMING SHOULD PROMPT ACTION

CONSUMING SHOULD PROMPT ACTION

Watch Here: https://www.netflix.com/watch/80994524?trackId=14170289&tctx=0%2C0%2C75c912c3-c609-4f81-bf37-5029b2e7ca53-76290860%2Cbea1f9ab-405b-4e17-9c76-b23f2269edb3_744433X3XX1578014618247%2Cbea1f9ab-405b-4e17-9c76-b23f2269edb3_ROOT

Watch Here: https://www.netflix.com/watch/80994524?trackId=14170289&tctx=0%2C0%2C75c912c3-c609-4f81-bf37-5029b2e7ca53-76290860%2Cbea1f9ab-405b-4e17-9c76-b23f2269edb3_744433X3XX1578014618247%2Cbea1f9ab-405b-4e17-9c76-b23f2269edb3_ROOT

In this world of overachievers and plain old doers, sometimes being a consumer can get a bad rep. Even though it is consumers that allow businesses and especially entrepreneurs to thrive. 

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You often hear people debate about producer vs consumer. Consumption only becomes a problem if there is too much consuming without producing. Consuming should prompt action eventually.

Take for example, this weekend when I was watching Netflix’s Carole & Tuesday, an anime about two girls and their come up in the music industry. While watching the show I was so intrigued about the world building, characters, and the music.

While taking all that in, I was inspired to make new music that is directly influenced from the show. That’s what being a consumer is about. A person can’t be a producer without someone to consume the content (well they can but it would fall on deaf ears). 

I didn’t just consume consume consume, I took something as pure entertainment and allowed it to naturally spark action for me to take.

Now I found a new fav show and made new music, that my listeners are sure to enjoy! (My new album, Gotta Love Where Ya At out Jan. 2020.)

Follow me on twitter @onlyonejaevonn

Visit gettothecorner.com