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Nike just dropped the LeBron 22, and the “Currency” colorway has sneakerheads buzzing. But a Monopoly-inspired Zoom Generation, locked behind Friends and Family exclusivity, has left fans frustrated. Why does Nike keep its best designs out of reach? Let’s break down what’s wrong with this approach—and how they can fix it.
Read MoreIS 3M THE BEST THING TO HAPPEN TO SNEAKERS?
Air Jordan XIII, reflective side panel, you know the vibes, real 98’ energy
Air Jordan V’s with the 3M reflective tongue
Probably Not, but they are a super cool material, but I never knew why? All I can recall is people making a big fuss over any sneaker that had 3M on it. For those who don’t know, 3M is reflective fabric, that is typically used at night for safety workers. However, the sneaker world has made 3M be featured on some of the most classic sneakers ever.
If I can recall my first 3M encounter was with the Air Jordan XIII. Seeing that was probably way cooler to me because I was younger and then I saw it on the Air Jordan V I had in high school and it had me an awe. Again I do not know why its just literally cool.
I’m not the only one who shares this love for 3M, even Action Bronson talked about the importance of 3M in one of the latest episodes of COMPLEX’s SNEAKER SHOPPING. He talked about the reflective ‘N” on a New Balance sneaker. He specifically said, “When you taking pictures and you with a bunch of people and they don’t have the “N” thats reflective, you’re gonna stand out aka you’re beamin’ or you shinin’”. “If you’re running of course they’ll see you but if you’re taking pictures…wooooo.”
And with that said I think I finally found out why I love 3M on sneakers so much. It helps you stand out, plain and simple. Like Action Bronson said, “you’re beamin or shinin’”. Its nothing like “beamin’ or shinin”, that’s why we getting car washes, or buy jewelry, you get an extra glow when you’re shining and that’s exactly what 3M helps you do.
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