JAY-Z

KEEP IT COMING: The Key to Making Content Last Longer

July 12, 2017

KEEP IT COMING: The Key to Making Content Last Longer

*watch on TIDAL 👉🏾 https://tidal.com/video/76110163*

It's been almost two weeks since JAY:Z released his 13th studio album, 4:44. Still after it's initial release HOV continues to release videos one week after another that continues to explain the album in the form of video footnotes and music visuals. As I was watching the video, I realized what Jay was doing was like DLC (downloadable content).

DLC is a tactic mainly used by the video game industry to strengthen the shelf life of a game. Instead of putting all the story modes or characters in at the initial release , these companies instead offers new content for separate purchases several weeks after the game has been released. Often the release of the DLC would come just about when a user is finished with the game and the DLC would allow the gamer to play even further.

The lesson to be taken from here is that the consumer can become a reoccurring purchaser or engager when content is strategically stretched upon a period of time. This also gives the product layers and forces the user to spend more time with the content to understand and digest each level of depth that may lie within the product. An adjustment may not necessarily mean pumping out new content every two seconds the adjustment may simply be making the content last longer than usual.

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A NAME WORTH INCONVENIENCE

June 30, 2017

A NAME WORTH INCONVENIENCE

Today JAY-Z releases his 13th studio album 4:44. Being the business man that is Shawn Carter, you could've guaranteed that this was going to be a TIDAL exclusive. I'm a longtime Spotify subscriber and I didn't think twice about activating a tidal subscription just for this JAY-Z album. Once I activated my new subscription it made me think of why do we go out of our way for certain people even when it inconveniences us and I thought of two reasons.

*JAY-Z's 13th studio album 4:44 exclusively available on TIDAL , stream here 👉🏾 https://tidal.com/album/75413011*

I. LOVE

Not only do I regard JAY-Z as the greatest rapper of all time, I look at him as a guide for pivotal moments in my life. After hearing the snippets I knew JAY-Z was going in a direction that was much needed in today's climate, he was on the route to deep wisdom and deliberate introspection. Our love for our family and friends makes us go the extra mile because of the role and title they hold in our lives. That love is enough to make us do just about anything.

II. TRUST

I'm such an avid listener of JAY-Z and I love all his albums. I even defended the album people call his weakest album (KINGDOM COME) as a stand out in his catalog. I knew anytime HOV announces a new album I would be in for a treat and more importantly he would meet my expectations! When we go out on a limb for someone more often than not we realize we would do the same. Also we believe that our expectation would be met in any scenario we go out of our way for.

Paying an extra 12.99 seems like a blimp on the radar for me because it is a chance to hear the greatest rapper express hisself in the most freest form. Going the extra mile for loved ones is second nature because that's what you do when they bear a name that's worth the inconvenience .

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