WE NEED MORE OF THIS !
Yesterday, an ASTRONOMICAL event went down, yes pun intended.
Listen to “The Scotts” by The Scotts (Travis Scott x Kid Cudi )
https://tidal.com/browse/track/138678361
If you haven’t heard Travis Scott held a virtual concert within the popular video game, Fortnite.
I’m sure you heard of it before, you or some kid in your family plays it for an ungodly amount of hours.
Seriously put it down for a bit!
Anyways, this concert carried on in true Laflame fashion. Flames everywhere, raging character models, and even new music w/ Kid Cudi (Goooo Cudi!).
After seeing this event take place, I instantly thought to myself “We need more of this”.
Here’s the thing though it can’t be corny and must feel organic.
I. WHY THE TRAVIS X FORTNITE CONCERT WORKED
Travis Scott and Fortnite worked because they’ve collaborated before.
More so, Fortnite’s over the top world fits with the grandiose theme of Travis’ latest release Astroworld.
It was the perfect mix between two powerhouse brands.
Not to mention the timing was impeccable we are in a pandemic for crying out loud.
II. THE FUTURE OF VIDEO GAME CONCERTS
I would like to see more virtual concerts but they must fit the artists.
Maybe someone can do a concert in Animal Crossing or even Grand Theft Auto.
Whatever the game is as long it’s an organic fit between the artists and the video game titles this could be a new frontier that can change concert attendance forever.
SHOP.TRAVISSCOTT.COM
Monetization wouldn’t be a problem either. The event should be free but do as Travis Scott and release specific merchandise that is tailored to the concert experience.
Make it limited and a surprise drop, you’ll have impulse shoppers and devoted advocates spending millions in no time.
The gaming and music industry just hit it big!
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