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NOSTALGIA WINS

NOSTALGIA WINS

With the recent announcement for one of Ralph Lauren’s most coveted pieces returning ,

I was quickly reminded on the power of nostalgia.

Over the years Ralph Lauren had wisen up to what resellers and thrifters already knew: nothing is better than the classics.

The main reason a simple jacket with the words “SNOW BEACH” can become classic is the emotional attachment.

When I see SNOW BEACH I think Raekwon, the Lo Life Gang in New York, old catalogues, all the things that reminded me on what made Ralph so cool.

Being such a big corporation it can be difficult to keep the mainstream intrigued especially with the severely eccentric trends of today.

So when in this predicament, what should be done? A proper return to the classics of course.

Unfortunately people tend to live and dwell in the past always thinking the previous is better than the now.

Corporations can easily capitalize on this emotional investment by simply returning to what caused them to be so beloved in the first place.

Think about how Retro Jordans are sold to the community at a rapid rate and the only thing changing are the colors.

The new Jordans (i.e. Air Jordan XXXII) doesn’t have that much appeal because Michael is no longer in the league and there’s really no story behind it. Which is why often times you’ll see the latest model paired up with a classic silhouette to give it more of fighting chance to sale.

The riveting stories of his championships and triumph creates the undying need to still buy the same shoes over and over again combined with the social status of the shoes and you have an endless loop of emotional dependence.

Nostalgia wins every time because the one thing humans would love to have access to is the ability to go back and if a shirt or a pair of shoes can give us any ounce of that access well got dammit we don’t mind paying the fee.

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HOW SOCIAL MEDIA IS MAKING LEBRON’S SEASON EVEN MORE SAVAGE!

HOW SOCIAL MEDIA IS MAKING LEBRON’s SEASON EVEN MORE SAVAGE!

In this day and age legacy is formed just as much off the court as on the court.

Imagine if Jordan could’ve chronicled all of his pinnacle moments via social media, during his NBA reign. It would’ve made his status that much greater because we would’ve really felt like we was on that journey with him.

Now let’s turn our attention to Lebron and that’s exactly what it feels like is happening now.

This finally strike me on the head, when I seen Lebron’s post about time stamping his Zoom Soldier 11s as the “ejected game” 11s.

Since the beginning of the summer Lebron has taken us thru his journey of what he call his #SAVAGESEASON15. Through his displays of grit and godlike talent we’ve seen a Lebron that look like he’s out to accomplish something for the ages and nothing will go unaccounted for.

First you have Bron rocking out to Tee Grizzley’s first day out, which launched Lebron’s instastory being the stamp of approval for artists singles.

To relentless posting of his workouts, the inside jokes(Arthur fist meme), and to the now INFAMOUS, KING OF NEW YORK photo.

That Young Man Went to THE GARDEN [!!!!] and proclaimed himself as the KING OF NEW YORK!! 

 Not to mention he called the active Chief of Staff a bum, who else does that?

 It is clear Lebron is substantially seperated from mankind in physical capabilities, but his active use of social media platforms (especially using them to combat injustice) makes the superstar feel that much more human, thus making him more connected to the people and his journey more intiment.​

The king continues to strive for greatness, as we witness his attempt to capture his 4th ring in one of his most notorious seasons yet!

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