HOW RECENCY BIAS WILL AFFECT THE NEW KENDRICK RELEASE.

APRIL 18, 2022.

***“Mr. Morale & The Big Steppers” 5.13. 22***

I. FOR IMMEDIATE RELEASE…

It was a snowy day in Michigan. As expected during this time because we have 80 months of winter and 1 week of summer. Anywho, your mans was just scrolling down his time, when I see a press release posted on Elliott Wilson page. First thing I see was the “PgLang” header, I said “uh huh..” then I see a release date and an album title?!?! Oh its serious time! The one whom they call Kendrick Lamar is returning?

After so long since the Pulitzer Prize winning album DAMN. released, no one really knows what to expect from the TDE veteran. What I do know is this album is the MOST IMPORTANT RELEASE in his discography! Why? Ok here it is..

II. J. COLE’S STRONG CLAIM FOR NUMBER ONE!

Since the mid 2010s hip hop has held the trifecta of Drake, J.Cole, & Kendrick Lamar as the three headed monster of the greatest current mc,s. The number one spot has been constantly interchangeable based on the performances throughout the years from the big 3. Drizzy is always my favorite personal number one but I’d be. a lying fool if I don’t give Jermaine Cole his credit.

Now Jermaine has been running circles around people since about 2018. He’s the new school feature king, he’s been consistently releasing great albums, and he’s on fire as an executive. J. Cole took a strong lead to me when he strategically released the Dreamville compliation mixtape “D-DAY w/ DJ DRAMA” to coincide with his own festival and when he dropped that monster verse on BIA’s new single “LONDON”. Cole clearly made his claim for top position and Drizzy is always drizzy, where does that leave Kendrick?

III.AN ACTIVE KENDRICK?!?!!?

We got a preview of the innovation to come when K.Dot gave us the tractor trailer flow on Baby Keem records and we see the executive moves he making by breaking away from his home label to start his own enterprise. However we can’t act like those years of inactivity haven’t affected K.Dot in a negative way. Now a person with sense will argue that Kendrick’s quality is so top tier he doesn’t need to have the same output as his peers. That person would be right because Kendrick’s legacy is cemented and you cannot take away those classic albums but how can we honestly say he number one when Drizzy and even Cole kept their foot on the pedal, staying active and creating moments while K.Dot is chilling with his family getting his hair braided.

So how will recency bias affect K.Dot now? If Kendrick new album meet people’s expectations let alone surpass it, people are gonna undoubtedly says he’s number one and no one is messing with him! Which will be an over-exaggeration because this one album no matter how good it is can’t put him over Cole and Drake, he been too inactive!! This album must be the beginning of a run! I mean a serious run! He gotta drop fire, Baby keem gotta follow up with fire, we need new PgLang artists to debut, and shorter gaps between Kendrick release! He has to go on a tear!

Now if the album is whack….that is literally the worst thing that can happen for him. Because people are going to act like Section.80 or To Pimp A Butterfly don’t exist then they’re going to act like it was blasphemous to compare him to Cole and Drizzy in the first place. Let’s get this clear no matter how whack this album is it cannot end K.Dot’s career! People still don’t have a Good Kid Maad City in their catalog.

So that’s really it man, the album don’t release until May 13, 2022 so in the meantime prepare to see the wildest takes and even on release date prepare to see the most bs, good and bad, you ever seen. What are you expecting from this album? Do he need features? What about Production? Let me know how you feel beloved, thanks for reading!!

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