WHAT THE RESURGENCE OF GUCCI MEANS TO ME.
WHAT THE RESURGENCE OF GUCCI MEANS TO ME.
Gucci was founded in 1921 and I’ve been aware of the brand probably since 98/99(I was born in 92) and ever since then I knew it was a signal of luxury. My mother has always carried purses but I always noticed the ones she favored most was those which bear the famous double g monogram. It was in that monogram in which she probably found the symbol of luxury and in my life time I learned only but a few brands (Burberry’s pattern, Louis Vuitton’s monogram, and Ralph Lauren’s pony…just to name a few) would be able to capture the power of luxury thru a world recognizable logo.
I listen to a lot of rap actually it’s my favorite genre and Gucci is definitely one of the most spoke about brands in the genre (hell a person even made a legendary career off its name, s/o Guwop). But for a while it seems like Gucci was just a name to be glorified and revered than actually to be respected and worn because of its design/quality.
But something magical happened to Gucci in Jan 2015. It appointed it’s new Creative Director, Alessandro Michele. He isn’t new to brand by any means as he worked over 12 years inside the Gucci design studio. However when he was appointed Creative Director his vision was truly able to come to life and we now have the Gucci that we have today.
What does that mean exactly? Well in my personal opinion it means that people are looking at Gucci for something they didn’t see in a long time and that is, innovation. That’s right from the embroidered pieces of animals to unique floral prints , Gucci is capturing an Eclectic energy that I believe no other brand at the moment is capable of. So in 2016, when I put on Gucci I won’t be thinking “oh this is good product because Gucci name is stitched in it and I paid $2000 for it”. No not all, instead I’ll say “Wow this is proof of fine labor and I’m glad I’m able to even to wear such a piece, oh and it’s by Gucci”. And that ladies and gentlemen is what the resurgence of Gucci means to me.
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